The Application was built in Beta and Alpha phases. During the Beta phase the core and the MVP of application was designed and developed, while rest of the features were built in the Alpha phase.
As the only designer in the team, I started gathering data from internal stake holders and product manager to understand the client needs and business goals of the application.
I started to explore similar applications by carrying out competitive analysis and swot analysis and presented the my findings to the Product Manager and CTO. I proceeded to create user personas to understand the demographics to shape the product strategy. After understanding the product outcomes and features for the application. I decided to build the Information archiecture using card sorting and sent out user surveys to collect data for the initial stage.
With the proof of concept, I started to whiteboard wireframe and design each module and features with the Product Manager and Lead business analyst. With the sketches I started creating low-fidelity prototypes. We carried out Usability tests with 5 users using these prototypes and gained more insight which we implemented in our designs. With the available designs I started creating Design System for the Hi-Fidelity prototypes.